How To Use Powder Face Masks

I recently popped to TwistBe’s* store in Kamppi district, Helsinki, and had a long chat with Kati, one of the wonderful founders. We chatted lengthy about the store concept and how curated their product lines are, and one brand that I kept seeing in the shop was BYBI*. I’m a fan of this “Instagram chic” British eco brand, but Kati mentioned that some customers shy away from the powder masks, such as BYBI’s Detox Mask. I thought how to powder face masks would be a great idea for a blog post, so here it comes!

How To Use Powder Face Masks | Laura Loukola Beauty Blog
How To Use Powder Face Masks | Laura Loukola Beauty Blog

What Are Powder Face Masks And How To Use Them?

I like to categorize face masks in five main types

1. Balm/oil-based masks: like Josh Rosebrook Advanced Hydration Mask (review here)
2. Exfoliating or enzymatic masks, for example the Evolve or Tata Harper ones
3. Hydrating masks; wash-off (read more here) and sheet masks (reviews)
4. PRE-MIXED masks that use clays, such as Mahalo The Petal mask (review here and here)
5. MIX-IT-YOURSELF masks, which we’re talking about today!

These masks that come in powder forms are often clay, charcoal, seed powders or some flour-based concoctions that you mix (‘activate’) with a liquid, such as water, aloe vera or honey. This might sound complicated, too much effort or messy, but trust me on this – it’s not. You’re not baking a complex cake here, you’re just mixing a ~2 teaspoons of powder with 3-4 drops of liquid. If it’s too thick - add more liquid. If it’s too runny - add more powder! Simple as that.

How To Use Powder Face Masks | Laura Loukola Beauty Blog

Why Should I Choose A Powder Mask?

I think there are two main benefits: you get to customize your mask and it’s very cost-effective. Sometimes you might want to use your clay-based mask with water for drawing out impurities or exfoliate, on another occasion you might want to choose honey or aloe for a more gentle, hydrating mask session.

Powder masks stay good for a very long periods of time as they have no water or other ingredients that tend to go off quickly. If you’re concerned of preservatives, there usually is none. You can easily travel with a small amount of the powder, no cabin restrictions on an airplane. Beauty brands also tend to be very generous with the amount of mask powder you get: luxury brands like May Lindstrom or de Mamiel tend to be very pricey, but you get a ton of product when you choose a powder mask over pre-mixed one. Get one to share!

Thirdly, I personally enjoy it a lot. I put my hair up and feel like I’m doing something kind yet beneficial for myself and my skin. If you want to make this a full self-care ritual, maybe pour the powder in a special dish, such as a ceramic cup or even a beautiful soy sauce plate and use a face mask brush to mix and apply the mask. You don’t even need to purchase a special brush if you have an old paddle foundation brush.

How To Use Powder Face Masks | Laura Loukola Beauty Blog

Some Powder Masks to Try:

I haven’t tried all of these as I still have plenty of de Mamiel Brightening Cleanse and Exfoliate left and I am definitely going to repurchase. It’s amazing, but pretty strong and intense, so I listed alternatives. BYBI is a safe bet for your first powder mask if you’re unsure, but I’ve heard wonderful things about Leahlani! (Note: some of these websites have marked the product as ml vs g, but they are all powder)

BYBI the Detox Dust 60ml / €28.9 on TwistBe (FI)*
May Lindstrom The Clean Dirt Cleansing Clay 200ml / €74 on Jolie (FI)*
May Lindstrom The Problem Solver Correcting Masque 250ml / €105 on Jolie (FI)*
Isla Apothecary Skin Purifying Mud 85g / €38 on Jolie (FI)*
Leahlani Kokoleka Detox Face Mask 100ml / €72 on Jolie (FI)*
Leahlani Kalima Cleansing Powder 100ml / €53 on Jolie (FI)*
de Mamiel Brightening Cleanse and Exfoliate 70g / £45 on Cult Beauty*

Have you tried powder masks? What’s your favorite?

*This site utilizes ad links marked with (*) to support this blog.

Products I Changed My Mind About

I don't mind being 'wrong' or changing my mind about things. Especially with beauty products you can fall in and out of love with something as your skills develop, skin or style changes from season to season, or maybe you find something more worthwhile. Today I'm taking a look at some products I initially wasn't toon keen about, but I have changed my mind!

Products I Changed My Mind About | Laura Loukola Beauty Blog

Mahalo the Petal mask

Original review here. This mask is so expensive it makes me shake - $95/€95! You do get a generous amount of product 3.4 fl.oz/100 ml in a sturdy packaging while the mask itself is carefully hand-made in Hawaii. I still consider this an investment purchase - a splurge if you may. Although I love high end skincare I thought no mask can make such a big difference in my skin to justify the Petal's hefty price tag.

Then I had the pleasure to meet Mahalo's founder, Maryna, in person at Naturelle’s event. Maryna is such a super cool person, vibrant, fun and full of knowledge. She corrected me that the Petal isn't a plain moisturizing mask, but more to balance and promote even, hydrated and glowing looking skin. I decided to give the Petal another go, "just to get rid of it" and soon I started noticing a difference in my skin. It was healthier, plumper, balanced and overall tone more evened out. I simply had good skin days after reaching for the Petal on a regular basis. I also started to appreciate the scent, feel and pampering aspect of the mask more and more. I’m now on my second jar!

Products I Changed My Mind About | Laura Loukola Beauty Blog

Rouge Bunny Rouge Blush Wands

Original review here. Although I gave overall a positive review, I wasn't blown away. The blush wands are good, but my expectations are sky high when it comes to RBR products. After the review I made myself to use these blushes despite not being totally in love - to use them up I suppose? But the more I tested, played and swatched the more I wanted to reach for them. Suddenly they have become my go-to blush formula.

They do sheer out during the day, but the wand is easy to carry in your clutch, dab on your cheeks, eyelids or swipe on the lips if you're in a pinch! I did the most gorgeous "no makeup" makeup look to my friend, Anna, with these blushes and used the shade Rubens in my Venetian Red Spring Look. I think the trick is to not swipe the product directly on your cheeks but instead use with your fingers to gently warm the product and pat on the skin for a natural, smooth, tint. Love!

Natasha Denona Eyeshadows

When I got my Beautylish Lucky Bag in 2017 (original post here) I was delighted to receive a Natasha Denona eyeshadow palette. I mean, c’mon, it’s Natasha Denona. Soon I noticed the shimmer/metalic shades were quite average and I wasn't blown away with the color combination either. Pretty, but I prefer my Viseart, SUQQU and Surratt shadows for example. In March I wrote about the eyeshadow palettes I had purged (post here) and had mixed feelings about parting with Natasha Denona. First of all, the shades look bomb on my friend whom I sold the palette. Secondly, I read Sweet Makeup Temptation's post (here) how the shadows are her favorite and how well her Builder One (my review here) works with the glitters. I’m weak when it comes to product + brush pairings.

The only problem is the price. These shadows are not cheap and while you do get a ton of product, great quality and whatnot, I cannot justify purchasing a larger palette. But when I saw there's a Mini Sunset palette available in Sephora, I asked an Instagram friend from the US shop it for me. I’ve heard some reviews the Mini Sunset isn’t as good as the full-size palettes, but I got to say I'm liking it. The shadows don't last as long on me as SUQQU or Viseart, but I’m happy with the Mini Sunset. So if you don’t have the funds and absolutely love a look of ND palettes.. give a smaller one a go? I’ve heard the new Mini Lila is very good.

Products I Changed My Mind About | Laura Loukola Beauty Blog

The Beauty Blender

Who wouldn't love the bouncy pink egg-shaped sponge? Well, me. I adore brushes and there was no way a puff or a sponge would be added to my routine. Until I gave a go to a triangle shaped powder puff (by KICKS) that was gifted to me. It was nice for precise powdering and really pressing in product, which gave me the idea to dig out my old Beauty Blender. Especially during the sweaty, hot Summer months the Beauty Blender was wonderful for really pressing in loose powder, smooth the under eye area and make sure there were no foundation streaks. My quickly drying THREE Angelic Synthesis foundation (review here) that I didn't initially love applied much nicer with this damp sponge. Is it worth the hype? I guess. Price tag? Mmh.. maybe only on sale. Available on Cult Beauty* (international), Eleven.fi* (Finland).

Have you changed your mind about any products lately? Hits or misses?

*The Beauty Blender in the images above was kindly PR gifted to me.
(My original one is too battered for photos).

Moisturizing / Sleeping Masks Roundup

Not all moisturizing or hydrating masks are created equal. I love this type of a product - a quick-fix for thirsty skin or overnight treatment that's supposed to intensely nourish, pamper and soothe. When the season changed from Winter to Spring I experienced severe dehydration and dark circles, so I started to experiment with many masks and eye creams (theme for another post!), looking for The One. These are some of the masks I've tried that are clearly advertised as moisture/sleeping masks. Enjoy!

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How to use a moisturizing / sleeping mask?

I first encountered sleeping masks when travelling in South-Korea: they were thicker gels or creams with lots of moisturizing and emollient ingredients that "lock" in all your hydrating, treating skincare. One of the old school brands were Laneige, whose pink sleeping lip mask has now been popularized by Western bloggers.

Always follow the direction on the packaging, but 99% of moisturizing masks work in a similar manner. You can either apply them on clean skin for 15-20 minutes to instantly plump, sooth and moisturize your skin or you can apply all of your lotions and potions and leave the moisturizing mask overnight. "Locking in" all your other skincare will have the most benefit. The masks featured in this post I've tried either as a mask or as an overnight treatment with/without other skincare application.

Usually the difference with a moisturizing mask and a regular night cream is only slight. Do you need both? Not in my opinion. Masks are often lighter cream or gel textures with little other benefits except moisture and hydration. Masks are also less expensive, so they make a great night-time treat if you're on a budget! They also work wonderfully in airplanes where the recycled air tends to dry out your skin.

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Sleeping Masks Reviews | Laura Loukola Beauty Blog

CaudAlie Masque-Crème Hydratant / Moisturizing Mask*

€32.5 / $39 for 75ml / 2.5 fl.oz.

This mask is advertised as a 15 min treatment or as an overnight mask with grape oil, Caudelie's signature wine yeast and hyaluronic acid. There's also glycerine, squalane and fatty alcohols for retaining moisture. The fragrance and dimethicone (silicone to improve "silky" texture) I find as unnecessary ingredients and very high up in the INCI, but fortunately the mask smells very mildly. The texture of the Caudelie Masque-Crème Hydratant is light silky cream that sits on the top of the skin like a veil instead of getting absorbed. I very much enjoy this mask as a 15 minute pick-me-up when my skin feels dry or tight.

Madara SOS HYDRA MASK*

€34.60 / $40.25 for 75ml / 2.5 fl.oz.

The Madara mask could be like an eco-sister to the Caudelie as it's also a lightweight cream in a tube packaging. The cream similarly doesn't absorb but sits on the skin but sits on the top. The suggested wear time is 15-20 minutes but my skin starts to feel uncomfortably tight on the 5 minute mark and I just want to take it off. It does leave my skin silky feeling, but not moisturized or hydrated. I think I will pass this on to someone with more combo-oily skin type and see if they like it.

January Labs Moisture Renew Mask*

€29.25 / $34 for 75ml / 2.5 fl.oz. available at Cult Beauty*

January Labs is one of my favorite skincare brands and I was ecstatic about this launch. I use Moisture Renew Mask mainly as a sleeping mask on the top of my other skincare or alone if I'm feeling very tired. In the morning all tightness feels gone and my skin is left feeling bouncy and hydrated. I like this mask as it sinks into the skin and doesn't feel thick or tacky, I imagine this would be wonderful on airplanes as it's virtually invisible yet very moisturizing. 

Clarins Masque Crème "Anti Soif"

New version is called SOS Hydra Refreshing Hydration Mask €29.25 / $34 for 75ml / 2.5 fl.oz. available at Kicks.fi

Clarins masks recently got relaunched, I think this mask is discontinued as it is. While the texture of this mask is light and milky, I don't find it made any difference on my skin. Convenient to use, but not hydrating or moisturizing enough for my skin type. I'm not sure why I've hold onto this. I might ask a sample of the new mask as I've seen some positive reviews, but I'm not in any rush.

V10 Plus+ Okinawa Deep Sea Water Mask*

€43.5 / $50.60 for 100ml / 3.38 fl.oz.

V10 Plus+ is a Japan inspired line with extensive range of serums targeted every possible cause. I was the most interested in the other products from the line, especially the Okinawa Deep Sea Water Mask. It has a simple INCI including hydrating glycerine, algae extract, antioxidant-rich natto gum and sodium hyaluronate. The gel texture is light, almost watery and doesn't feel like much on the skin, but after sleeping with this mask on my skin feels hydrated and plump. I like this a lot!

Josh Rosebrook Advanced Hydration Mask

€84 / $65 for 45ml / 1.5 fl.oz. available at Jolie.fi*

This mask is like a grainy balm that melts between your fingers to oil-like consistency. This mask is packed with plant oils, butters and herbs, mostly certified organic. The scent is very calming (has lavender) and I feel the same way about the product. I like to use this if my skin is aggravated; I've done a lot of exfoliating or maybe a retinol. What I don't like is the steep price tag for the amount of product you're getting. Little goes a long way and Josh's products are top-notch quality, but sometimes my wallet leaves a little cry. I do prefer this to the Vital Cream Balm, which is even more expensive.

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Which mask should I choose?

  • Moisturizing mask on an airplane: January Labs, Caudelie, V10 Plus

  • A big drink to the skin overnight: January Labs, Josh Rosebrook, V10 Plus

  • To seal in other products (serums, toners) overnight: Josh Rosebrook

  • Quick morning mask: Caudelie

  • Hydration for combination to oily skin: V10 Plus, Clarins

  • Eco beauty: January Labs, Josh Rosebrook

I hope this post is helpful! What's your favorite night time product? Do you use moisturizing or sleeping mask? x

*Products marked with an asterisk (*) were kindly gifted for consideration.
My thoughts are honest and my own.