Great Lashes with Lily Lolo Natural Mascara (Eco Mascara Review)

When Lily Lolo came more accessible to me, I asked some makeup items for review. You know how much I love luxe beauty and that’s still very much true, but with mascaras I like to be more frugal. After all, mascaras go bad quickly and I try to replace mine every three months. I think there’s some hype around this particular eco mascara, but not 100% sure..? Anyway, enjoy the post and let’s see if the mascara is any good!

Lily Lolo Natural Mascara Review | Laura Loukola Beauty Blog
Lily Lolo Natural Mascara Review | Laura Loukola Beauty Blog

Lily Lolo Natural Mascara

Lily Lolo started as a mineral makeup brand for more than 10 years ago, in the UK (to my understanding). They make cruelty free eco makeup and a couple of skincare products. The brand has two mascaras ‘Natural’ and ‘Big Lash’. Natural Mascara* is 7ml and retails €17.9 at House Of Organic(FI)*, Lily Lolo (UK).

Lily Lolo Natural Mascara Review | Laura Loukola Beauty Blog
Lily Lolo Natural Mascara Review and Demo | Laura Loukola Beauty Blog
Lily Lolo Natural Mascara Review and Demo | Laura Loukola Beauty Blog

Using the Natural Mascara

Now, this mascara isn’t natural finish in my opinion.. Not that it’s a bad thing, but if you’re looking for barely there, natural look eco mascaras then Inika Long Lash Mascara (review) is pretty nice. Personally I’m all about va-va-voom volume, length and buildability. This formula is nicely dry after one to two weeks of use and you can layer and build the mascara to the intensity you wish. The wand is semi-large and the tube rations you quite a lot of product: I recommend swiping off the excess to a tissue or in the tube. The color is nicely black.

I have pretty average lashes so I need to curl mine carefully, then zig-zag the mascara wand from the roots and move towards the tips. Luckily enough the wand is not too obnoxious and I have managed to apply mascara without smudging or poking at my eye. The curl holds pretty nicely: not as efficiently as with water-resistant formulas, but pretty well. What I like the most is the dryness and I can keep layering this mascara without my lashes sticking together. There is little clump, but doesn’t bother me. For cleaner look, you can use a lash comb (mine is this from Wayne Goss).

The wear for the Lily Lolo Natural Mascara is another highlight - it does smudge if your eyes water (if laying on your side, for example), but if you walk in a slight rain or wear it +8 hours it doesn’t move around. This smudging is also far from panda eyes. No flaking. The mascara stays put and also removes well with an oil based cleanser and warm water.

Lily Lolo Natural Mascara Review | Laura Loukola Beauty Blog

Btw this eyeshadow is Chanel Illusion D’Ombre in New Moon. Thanks Jenny/Geeky Posh for the help! If you want some kick-ass skincare reviews and info, check out her blog.

Lily Lolo Natural Mascara Review | Laura Loukola Beauty Blog

Overall thoughts

To me eco mascaras are not a “thing”, but I know that many of my readers prefer to choose a natural eco brand. I still prefer my Heroine Make and MAC Extended Play mascaras for HC long wear, but I’ve given 4.5/5 in my Excel sheet for Lily Lolo Natural Mascara. When you want something with volume and length that stays put, but doesn’t take a lifetime a remove I think this mascara is worth a go!

PSA: My blog has been 100% ad and affiliate link free, but from this post forward I will be using ad links on some of the products. This is to support the domain and blogging costs, so if you want to purchase a product and support me (for no additional cost), use the ad link. :) If not, just google! x

*This mascara was kindly gifted for consideration.
All thoughts are my honest and my own.
This site utilizes ad links marked with (*)

Inika Long Lash Mascara Review

Who is picky when it comes to mascaras? I can honestly admit I am! The perfect brush, appropriate wetness/dryness, blackest black, no smudging, easy to apply, no flaking during the day and curl hold – of course. Those are some of the criteria what I look for in a mascara. When I was kindly offered an eco mascara to try, I honestly decided I would judge this just like any other makeup product. It should be as good as any of my “regular” ones - otherwise I simply wouldn’t reach for it. Today I’m taking a look by eco brand Inika’s Long Lash Mascara*, let’s see how it performed!

Inika Organic Long Lash Mascara | Laura Loukola Beauty Blog

Inika Long Lash Mascara

Inika is an Australian owned, very clean makeup brand with both mineral loose powder and pressed/liquid makeup. The brand is 100% certified cruelty free, registered with the UK Vegan Society ie. has no animal-derived ingredients. Read more about their certifications here. The Long Lash Vegan Mascara promises to use 100% plant-derived and natural ingredients to boost length, volume and lash length. Also available in brown. £23 / €29.9. Available for example on Inikaorganic.com and House of Organic (Finland).

Inika Organic Long Lash Mascara | Laura Loukola Beauty Blog

Wearing the Mascara

Inika Organic Long Lash Mascara | Laura Loukola Beauty Blog

Curled lashes (with my current favorite Tweezerman curlers*!)

Inika Organic Long Lash Mascara | Laura Loukola Beauty Blog

Curled lashes and 1 coat of Inika Long Lash Mascara (no touching up)

Using Inika Long Lash Mascara

There are two things I noticed when first starting to use this mascara: the wand is very slim – the kind of wand I personally prefer and the formula feels very wet. I either like a slim curved wand (like Heroine Make Volume and Curl) or a long brush (MAC Extended Play Gigablack). Inika’s wand has a slight cone shape with a slightly slimmer tip. This makes mascara application near inner and outer corner very easy, for my eye shape at least.

The wetness might divide opinions about this mascara. I often like a mascara when it’s slightly dried up, as it makes building volume much easier. Also, there’s less chance of the mascara smudging if I happen to blink accidentally. I keep a biodegradable Q-tip at hand when I apply the mascara to my lower lashes, but otherwise there is no problem (for the pictures I didn’t clean up at all). I liked Inika Long Lash Mascara at my first try, but after a couple of weeks I’m liking it a lot. I especially enjoy how black this makes my lashes with only one easy coat.

I don’t find the mascara flaking or smudging during a long day, but as it’s non-waterproof and not a tubing formula you should check yourself if you happen to shed a tear. In this case the mascara might bleed. But being non-WP/tubing makes the mascara very easy to remove, you need no hot water or rubbing – nice especially for sensitive eyes.

Inika Organic Long Lash Mascara | Laura Loukola Beauty Blog

Final Thoughts

For my personal preference, I’d love more va-va-voom volume, but this mascara is still very nice for daily wear. Similarly to MAC or Heroine Make I mentioned above: curl, length and definition is what I need most days. Inika performs very nicely, giving lots of color and separation with one coat. I wouldn’t guess it’s not a conventional mascara. The price is a bit steep for what I like to pay for a mascara, but if there’s a sale I will certainly grab a new one.

*This product was kindly offered for review.
All opinions and observations are honest & my own.