Cute millenial pink packaging, cruelty free, 100% natural and a price point that doesn't make your choose between beauty and your rent. That's BYBI, a British skincare brand launched in 2017. While the range is well-curated and simply adorable on the outside, does the skincare actually perform? Today I'm taking a look at their Supercharge Serum* and sharing you my thoughts! Enjoy!
BYBI Supercharge Serum
This natural facial serum is designed to be potent, nutrient-dense yet light and fast-absorbing in texture. Unlike many eco facial oils, the Supercharge Serum has almost a transparent color and the blend of natural oils and essential oils are in a squalane base. Suggested use is in the mornings for a fresh, dewy look or as a night treatment before, in place of or added to a normal moisturizer. Packed in a glass bottle with a pipette dropper. 30ml / 1.018 fl.oz. for £32 or 38,90€. In Finland you can find BYBI from Jolie* or TwistBe*.
About BYBI Beauty Brand
BYBI was a completely new brand to me and I had to do some research who/where/what was it all about. The packaging is very cute millenial pink, typography is smart, overall the look is very Instagram friendly (and my graphic designer's heart is very happy). The price point is moderate/affordable if you consider the fact these ingredients promise to be high quality, 100% natural, vegan and cruelty free. The name BYBI stands By Beauty Insiders and the brand is founded by Elsie and Dominika, who are both UK beauty bloggers, consumers and formulators. They wanted to create a transparent brand based on their knowledge and bring something fresh to the market.
Using the Supercharge Serum
I've used this product as my serum step before a moisturizer (AM routine) or sealed under a nourishing beauty balm (PM routine). Despite testing the product during the heatwave that was scorching Europe, my skin wasn't left looking or feeling like a grease ball. BYBI describes the oil "almost like a dry oil" and I can agree - it sinks in very quickly, leaving the skin looking fresh and moisturized. I have a firm love for heavier, opaque colored eco facial oils, but it was wonderful to reach for something lighter during the hotter months. I take a generous amount (more than 4-5 drops), press my palms together and then press and roll on my face, neck and décolleté. The scent is slightly citrusy, but not overpowering.
I almost always prefer a dark opaque bottle for packaging to protect the product from light, but I guess the oils in BYBI's formula aren't that 'sensitive' type? I'm used to droppers but BYBI's is a tad flimsy as the glass pipette once fell off from the plastic pipette. Nothing was spilt and I pressed the glass part back to it's place, but as a consumer I don't want to think or be careful with the packaging. So that's a minor minus point, but otherwise I would travel with this serum despite the glass bottle as it does work very nicely under makeup.
Squalane, Raphanus Sativus (Radish) Seed Extract, Aleurites Moluccana Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Camellia Japonica Seed Oil, Plukenetia Volubilis Seed Oil, Citrullus Vulgaris (Watermelon) Seed Oil, Echium Plantagineum Seed Oil, Tocopherol, Oenothera Biennis (Evening Primrose) Oil, Opuntia Ficus-Indica (Prickly Pear) Seed Oil, Oryza Sativa (Rice) Bran Oil, Papaver Somniferum (Poppy) Seed Oil, Chamomilla Recutita (Matricaria) Flower Oil, Citronellol, Pelargonium Graveolens (Rose Geranium) Flower Oil, Geraniol, Jasminum Grandiflorum (Jasmine) Flower Extract, Citral, Linalool, Helianthus Annuus (Sunflower) Seed Oil, Cymbopogon Flexuosus (Lemongrass) Oil, Limonene, Rosmarinus Officinalis (Rosemary) Leaf Extract, Eugenol, Isoeugenol
The base of this serum is squalane derived from olives. SqualAne is a hydrogenated version of squalEne, but not subject to auto-oxidation ie. it has a longer shelf-life. They're both naturally occuring compounds of human sebum and won't irritate or sensitize the skin. Squalane is a popular emollient and moisturizing agent in a lot of skincare as it absorbs quickly, making the skin nice and plump with no greasy residue.
Looks like BYBI has chosen a lot of other very moisturizing, antioxidant rich and stable oils for their formula, such as meadowfoam seed oil and Japanese camellia oil. I could find only little info on the second ingredient, kuikui or candletree oil, but meadowfoam is another fast-absorbing oils that locks in moisture and delivers nutrients into epidermis. There's also Tocopherol (Vitamin E), evening primrose and prickly pear seed oil. Especially prickly pear seed oil has been popular in green beauty as it has high olinoeic acid and antioxidant content.
After a few flower oils there is a surprising amount of fragrant ingredients, most likely naturally derived, but they are possible irritants and allergen (Linalool, Limonene, Eugenol etc.). It's weird because the Supercharge Serum has only a faint citrus smell that doesn't linger. So why the need for fragrance? Luckily I haven't had any issues while using this oil, but if you're very sensitive or have issues with essential oils I'd patch test or give it a sniff first.
I think Supercharge serum would suit the best for reactive, perhaps acne-prone and oily skins as the comedogenic rating of squalane is very low, but it provides well-needed moisture for the skin. Just be cautious of the fragrance. If you have more mature or very dry skin this serum alone might not be enough for you, except if you enjoy a lighter and fast-absorbing oil under makeup.
As I mentioned before, BYBI was a completely new eco brand to me and I had some healthy scepticism that something so cute wouldn't be effective.. silly I know and I'm happy report I was proven wrong! I thought the range would be only aimed towards younger audience judging by the pink packaging and lower price point (with eco oil serums the prices can be in 3 figures), but so far the products I've tried have won me over. I'm glad there's a range with an oil serum that is both aesthetically fresh but also won't break the bank.
*This product was kindly offered for consideration.
My thoughts are unbiased, honest and my own.