Why Minimalism, KonMari and 'Capsule' Trends Need To Stop + Tips For Smart Consuming

From the beginning of this year I’ve been bumping into capsule wardrobes, project pans, minimalism challenges and no-buy promises more than ever. I thought I’d share some thoughts on this topic as I feel quite strongly about it - mainly what annoys me about this trend. Please share your thoughts in the comments if you feel similarly - or against!


Reasons Minimalism Is So Popular Right Now?

I’d like to believe it’s because of the environment. Global warming is real, we simply cannot keep on consuming and wasting this much if we want to have a future on this little rock. But in media, I think minimalism is mostly just very trendy: Marie Kondo and her tidying rules were all the craze a couple of years ago, but now minimalism is also constantly spoken and pushed by bloggers and Youtubers. Where as shopping hauls were super popular video concept, now people post declutters and purges.

Why Am I Against “Capsule“ Collections and Declutters?

There’s a reason why I feel sceptic, sometimes even against the whole capsule concept and declutters. If these terms are unfamiliar to you, a capsule makeup collection (or wardrobe etc.) is a way to curate your stash, for example separating and storing seasonal items, discarding unused ones. Perhaps you limit yourself to a certain number of products and only shopping for a need. Decluttering one’s makeup stash (or wardrobe, cupboard, etc.) is getting rid of and donating unused items, also discarding things that have gone bad. That doesn’t sound so bad, just organizing?

The problem is the common mind-set to first discard and then create new “needs” to (re)purchase. We rarely just let go of unused items and show more love to our old favorites. Nope, there comes the need of replacing “missing items” as seasons, trends and hypes change. I see a similar trend with declutters - one shouldn’t just mindlessly discard old or unused items, but make a point why there’s so much excess in the first place! With all the new available room, one should refrain from shopping and filling it with new.

I started wondering if minimalism is just a trend for wealthy people, making you appear as a better person because because it’s trendy VS. being a mindful consumer. The things aren’t “weighing you down” but your problem with overconsumption. One popular Finnish blogger spoke how she has the goal of letting go 1000 things (excluding beauty items) - if I did the same, I’d be living in an empty flat.

My Tips for Mindful (Minimal) Consuming

I’m all about enjoying what I have, my problem is the endless decluttering, discarding and giving – that can lead to more consumption. In Finland we have a saying “The poor can’t afford to buy cheap” (“Köyhällä ei ole varaa ostaa halpaa”), which is what I stand by: only shopping for a need, saving and investing on quality items that don’t nee replacing right away. This method is also environmentally conscious as you’ll be buying less and only long-lasting items. A good quality item can often be repaired, fixed or modified.

  • When decluttering, remember to recycle accordingly!

  • Do self-searching why do you shop: is it for a need, because of boredom, sadness, etc. feelings you “deserve” something new

  • Stop referring to your items (bags, makeup, clothes, whatever) as a “collection”. They are items meant to be used, not just collected. Unless, you’re a collector of course.

  • Being a minimalist doesn’t mean asceticism, but enjoying and using what you already have.

  • Rotate your items to get the most out of them, store when not needed.

  • A no buy 6-12 months is a great way to inspect yourself as a consumer and make the most out of what you already have.


Other Similar Trends To Follow

If you want to take a part in the “minimalist” game, I recommend two other trends: the anti-haul and no buy. An anti-haul is a concept created by drag artist Kimberly Clark where you use hyperbole to share why you are not shopping (new) makeup/product releases. We all have seen gazillion neutral palettes and red lipsticks, not that there was anything wrong with either of them, but this sort of humorous critical thinking raises awareness if we need all the new stuff.

The second trend is a no buy for X period of time, which I did myself in the Fall of 2017 by not shopping for new beauty items for a 1/2 year. I also have an article on How To Reduce Beauty Shopping. A no buy challenge encourages you to enjoy what you already have, question you actually need all what you want. I recommend checking Lisa Eldridge’s lovely #buynothing everyday makeup video where she focuses on techniques with what you may already have VS creating the need to purchase new.

Final thoughts

Don’t get me wrong, I think moderate minimalism is a great thing. Especially in the beauty world, who isn’t tired of brands pushing out new but similar products, new collections from left and right or accidentally purchasing dupes on what you already have. I’m all about enjoying my stash, repurposing and rotating items (do you want an article on that?) and letting go what I don’t use, but I try to do it mindfully. What are your thoughts? Are you a person who likes to declutter things or have you planned a no-buy?

6 Simple Self-Care Practises (When You Don't Feel Like it)

Today I want to revisit a subject close to my heart: self-care when you don’t actually feel like taking care of yourself. Maybe you’re busy, exhausted, anxious or something is constantly on your mind. Perhaps you always put yourself before others or don’t feel like you “deserve” any time off – well, this needs a change. As much as I believe that beauty and self-care come hand in hand, it’s not all about Instagrammable candlelit bath moments and face masks. Before getting into that zone - you need to care for your mind.

Simple Self-Care Practises When You Are Down | Laura Loukola Beauty Blog

Let Yourself To Take Time Off

You do not need to be available 24/7. If this causes you trouble, practise saying “no” and let go of any related guilt or self-blame. Allow yourself to take a breather; it can be 15 minutes or maybe a couple of days, whatever works best for you. If your job/school requires intensive attendance, perhaps talk to a supervisor or a counselor. If you have kids, then try asking help from friends or family? A healthy worker/student/parent is also an efficient one, so don’t blame yourself for taking the time you need. You’ve heard this one before: you can’t help others if you’re not helping yourself first.

Ditch Your Phone And Social Media

Referencing to my point above, when I’m facing a rough time I want to become unavailable. If there’s a lot going on I might post an update on Instagram or Facebook, simply thank everyone for their messages and tell I will get back as soon as possible. It can be as simple as that; you don’t need to state a reason if you don’t feel like it. Of course there’s always the persistent relative or someone who won’t stop calling, but in these cases you can answer and reply you’re unavailable. Focus on a book or a show instead of constant online updates gives your brain a break.

Sweat It Off (Find a Sport You Don’t Hate)

This sort of advice used to make me cringe. There are studies showing that exercise even helps depression patients, but what if you hate working out? When I’m down I want to curl in bed and not move an inch. Climbing has been an amazing discovery for me as I do it because it’s fun. I do it because really I want to! Heck, I sometimes even warmup at the gym just so I could climb better. So find a sport that you don’t utterly despise. I recommend something that requires concentration (like a new yoga class or pilates) if you have a difficulties getting into a flow.

..And Sleep

Seriously, I don’t know a better anxiety remedy than a nap. If you can: take a power-nap or longer 1 hour break during the day. Put on warm socks, grab a blanket and perhaps an ASMR video. It can be raindrops, whispers, fireplace sounds or my personal favorite - Bob Ross on Twitch. Often when I’m really badly anxious my boyfriend wraps me in a blanket and put Bob Ross on the background. After a couple of “happy little accidents” and a finished painting - I feel relieved.

Try Essential Oils

Thanks to our brain anatomy, memories and emotions (both good and bad) can be triggered by smells. I find this fascinating, so I’ve tried to do basic research on aromatherapy and how essential oils can be used for therapeutic purposes: relieve anxiety, stress or even sooth pain or upcoming flu! If you don’t want to invest in a diffuser, there are aromatherapeutic roll-ons on the market. You can also apply a beautiful face oil on your hands, cup your hands around your nose and mouth, deep inhale and exhale 3 times and apply the oil – maybe perform a little facial massage?

The Right Kind of Music

Emphasizing the word right kind of music for you. Preferably use good quality earphones - even at home - and blast it. Turn up the volume. Sing along or dance like nobody’s watching. Both of those are difficult for me (tone-deaf and two left feet) but after a glass of wine while doing the dishes I might jam along. I’ve noticed for me it’s melancholic songs that do the trick, but some bass is nice as well. Usually I have some sentimental attachment to the song, perhaps browse your old favorites? Here’s some of my songs that give the feels, if you care to listen:

Sia - The Greatest (or whole This Is Acting album)
Raf - Self Control
Gotye, Kimbra - Somebody I Used To Know
The Flaming Lips - Yoshimi Battles The Pink Robots Part 1
Björk - Bachelorette
Death Cab For Cutie - Soul Meets Body

What’s your favorite way to get in some self-care? Especially when you’re not really in the mood for it or occupied with other tasks? For more self-care inspiration you might enjoy reading my Beauty Rituals For Stressed Mind (here I also explain the importance of self-care) and Beauty Tips When You Are Feeling Down. Have a lovely start for the week! xx