Perfect Baby Pink Blush: Shiseido Minimalist WhippedPowder Blush in 02 Chiyoko Review

Today I wanna chat you about Shiseido, a big Japanese cosmetic house that has several big brands under its umbrella: BareMinerals, NARS, Clé de Peau Beauté and tons of Japanese brands. Of course they’re also known for skincare and makeup under the name Shiseido. Today I have an interesting, unique *blush review for you. I also go down the memory lane when I lived in Japan and admired local cosmetic counters. Enjoy!

*Blush gifted for consideration. All thoughts are honest and my own.

Shiseido Minimalist WhippedPowder Blush 02 Chiyoko Review | Laura Loukola Beauty Blog

Me, Shiseido and Love for Blush

You may have guessed, I love Japanese makeup. When living in Japan I remember strolling by the Shiseido counter for countless of times, swatching the smooth, pigmented eyeshadows. Those eyeshadow trios weren’t necessarily very expensive in Japan, but I was a poor exchange student and mostly used Shiseido’s Japan exclusive drug store brands. I also struggled to select which palette I wanted. These palettes have been discontinued a while ago, but I still hold on to my limited edition trio of purple, orange and pink (although no longer wear it).

What I don’t mention too often is my other obsession.. blush. Blush and foundation might be just my two favorite makeup items. I especially love pale, baby pink blushes with blue undertones and I am constantly on the hunt for the best one. I think I found the one from RMK some years ago, but of course they discontinued it.

Shiseido Minimalist WhippedPowder Blush 02 Chiyoko Review | Laura Loukola Beauty Blog

About Shiseido Minimalist WhippedPowder Blush

This blush formula is described as air-whipped cream blush that turns into a long-lasting, breathable powder matte finish. From what I understood the shades are named after inspiring Japanese women. The product comes in a square glass jar, black matte cap with the name ‘Shiseido’ and a protective cap in between. Available in 8 shades ranging from light peaches to reds and fuchsia. 5g for $29. Made in the USA.

Shiseido Minimalist WhippedPowder Blush 02 Chiyoko Review | Laura Loukola Beauty Blog
Shiseido Minimalist WhippedPowder Blush 02 Chiyoko Review | Laura Loukola Beauty Blog

Using Shiseido Minimalist WhippedPowder Blush

I’m partial to brush application when it comes to any makeup, maybe except cream highlighters. Usually I like to grab a stippling brush to buff and blend any creams after initial application, but Shiseido’s Minimalist WhippedPowder Blush has an airy, mousse-like texture that does feel powdery at the same time. I find the best way to apply this blush is to dab on with my ring finger; if I get it too close to my eye I use a clean finger to swipe. I’ve also used a damp BeautyBlender to smooth and blend any lines if I’ve gone too heavy with my application.

The Minimalist WhippedPowder Blush in 02 Chiyoko is quite pigmented and a little goes a long way. I’ve worn this blush a ton and I’ve still only touched what’s in the inner cap. I find the second cap with cream products always a bit annoying, but I guess it prevents the product from drying. Once the blush sets it feels creamy and soft on the cheeks, doesn’t slip or slide and has a lovely matte “powder” like finish.

The blush wears perfectly +8 hours. I usually do a couple of layers and finish with a touch of finishing powder (such as Hourglass Ambient or Lily Lolo).

02 Chiyoko swatches

Compared to ADDICTION, a perfect pale pink with almost purple hue, 02 Chiyoko has more warm undertones. There is no sheen or shimmer. Chiyoko’s finish is more powdery than Rouge Bunny Rouge’s Gracilis, which is a matte powder blush. I think that Chiyoko is more universally flattering as it has no icy undertones and should show up nicely on medium to dark skin tones.

Shiseido Minimalist WhippedPowder Blush 02 Chiyoko Review | Laura Loukola Beauty Blog

Overall thoughts on Shiseido Minimalist WhippedPowder Blush

I think that nowadays only a self-applying blush would blow me away, but Shiseido’s Minimalist WhippedPowder blush in 02 Chiyoko is very nice - both in texture and color. If I didn’t have so many blushes I would sprint to get more from Shiseido. I am considering Momoko, as it looked lovely in Shireen’s post. The lasting power is excellent; I often experience problems with cream blushes as they smear, move or they sheer away very quickly. Not with Minimalist WhippedPowder Blush. Only thing that bothers me is the inner cap, I never have a place to put it.. Anyway, I can highly recommend you go swatch this product! x