There are many green and eco friendly Finnish skincare brands, but nothing quite like Niki Newd. They are a new artisanal skincare brand based in Helsinki that makes 12 batches of fresh skincare products in a year. Today I’m chatting about their philosophy of “gourmet nutrition” and reviewing a couple of products I was kindly gifted to try. Enjoy!
*Products marked with asterisk(*) are kindly gifted for consideration.
My thoughts are honest & my own.
About Niki Newd
The inspiration for the brand came when the co-founder Kirsi’s shared her family’s skincare recipe with her biochemist friend. This facial recipe was passed down from mother to daughter where food grade, quality ingredients were used for a fresh skincare facial. Fast forward and the brand Niki Newd was born, with similar core principles: everything is hand-made, top quality with full traceability, purest, freshest, organic ingredients.
Many eco skincare brands use luxury ingredients, but not food grade. Even organic cosmetic grade ingredients are not meant to be edible. Niki Newd wanted to create a “gourmet” luxury brand where every ingredient is food grade, naturally sourced and inspired by the Nordic superfoods. Niki Newd uses zero fillers, no alcohol, preservatives - on the contrary the products are made in small batches with a limited (‘fresh’) shelf-life of marked on the packaging. Read more about their philosophy. The product line now includes masks, soap, cream (must be refrigerated), facial oils and balms.
Fresh Batch of Skincare
Niki Newd doesn’t joke when they say everything is made in small batches: they are made to order. In May you may order products for June and forward, delivered globally. I chatted with the founders of Niki Newd and learned that some customers choose to place an order every month, some every other. If you’re stingy with a product it may last you longer than ~1 month, but everything is best when it’s fresh. The maximum shelf-life/“use within” of certain products is 3 months. All products (except soap and mask powders) are packed in the highest grade of violet glass.
Niki Newd Oatmeal Soap
I was very excited to try this soap, I liked the idea of a solid cleanser and heard it would also remove light makeup. I also love anything oats and oatmeal. Unfortunately I felt this soap is way too drying for my face. While I liked the texture and cleansing properties of this soap, I feel the lather dried out my skin every time. I don’t like the “squeaky clean” feel it leaves. I was talking with the other founder of Niki Newd and she mentioned it make take a while for skin to get used to the difference, if the skin is used to cleansing milks. I tested this soap with a friend who has more combination skin on her T-zone and she loved the results.
Since it’d be a waste to not enjoy the high quality, anti-inflammatory and antioxidant rich ingredients of this soap, I think I will use it for my body. After all, these products were meant to use head to toe. Someone with much more combo or oily skin might enjoy this soap, but for now it’s not my first recommendation. €45 for 2x20g soaps and linen washcloth.
Oatmeal Soap INCI: Sodium Rapeseedate, Sodium Cocoate, Aqua, Avena Sativa Bran, Linseed Acid, Faex
Niki Newd Yogurt Face Mask
The idea of this mask is lovely: you get a sachet of the mask and a small bottle of Spring Water from Lapland. You mix them in a lovely dish and apply to your skin, wait until the mask starts to dry and crackle - then wash off. For extra effectiveness you can wear the mask in sauna. I think this also wasn’t my thing. I loved the ritual of mixing the mask - even my cat wanted a bite (he likes oatmeal), I have a whole post about using powder masks right here.
I was having a stressful moment when applying the mask and didn’t feel much difference when I washed it off. I smelled like oatmeal cookies, but that’s about all. Beta glucan has antioxidant and skin-soothing properties, but I think this mask would probably better suit for sensitive skin to tone redness. For me €35 is also too pricey for a single-use mask. I want to mask as much as possible!
Yogurt Face Mask Powder INCI: Oatmeal, yogurt powder, potato starch, yeast
Water INCI: Aqua
Niki Newd Velvet Skin Oil and Skin Butter
The Skin Velvet is a “heavier” type of facial oil – again, can be used head to toe, even on the eye area. I could tell it’s high quality even by the feel alone: its golden color and non-artificial scent that’s like a hint of berries mixed with camelina oil. Only a few drops is enough, but I’ve slathered this on generously. It sinks in, pampers, moisturizes intensively, but doesn’t feel greasy or leave a residue. It’s truly luxurious and lovely, I’m happy to find a facial oil that utilizes whats local and natural for me and my family: Nordic berries.
The Skin Velvet consists of cold pressed avocado and camelina oils mixed with Nordic berry oils: sea buckthorn oil, strawberry seed, oil, lingonberry seed oil and blackcurrant seed oil. The oils are naturally high in omega -3, -6, -7 and -9 fatty acids that topically applied soothe, reinforce, treat and protect dry skin. It’s also packed with antioxidants, carotenoids, Vitamin E and CoQ10, all which help with signs of ageing.
To my nose the Skin Velvet has a leafy scent, reminds me of blackberry leaf juice my Grandma makes. I never liked the juice, but the memory brings me back to our summer cottage, next to lake and birch trees.
Skin Velvet Oil INCI: Persea Gratissima Oil, Camelina Sativa Oil, Hippophae Rhamnoides Oil, Fragaria Ananassa Seed Oil, Vaccinium Vitisideae Seed Oil, Ribes Nigrum Seed Oil, Helianthus Annuus Seed Oil, Rosmarinus Officinalis Leaf Extract
The Skin Butter is a soft, creamy skin balm with a yellow hue. In room temperature it’s soft enough to be picked with a finger (or a spatula) and spread on the face. You can also warm the balm between your fingers and then massage. This is the most refined balm on the lips as well. Your skin is left feeling soft and moisturized, if you layer or mix this with the Skin Velvet it’ll take a moment until everything sinks in.
The scent of the Skin Butter is more buttery, soft and creamy. I’ve used coconut oil, shea butter, olive oil in multiple products but they never smell this concentrated and “real”. Not to be confused with coconut or shea perfumed things, this is the real stuff.
The Skin Butter INCI: Cocos nucifera oil, Butyrospermum Parkii Butter, Hydrogenated Olive Oil, Cera flava, Tocopherol, Lactic Acid
The prices are high and amounts are small, true luxury, but Niki Newd believes in a minimal routine with multi-purpose, powerhouse products that you can apply head to toe. The price is similar to other highly luxurious skincare oils like Vintner’s Daughter, for example. Let’s say the Skin Velvet lasted you only a month, the price would be ~2,7 euros/day (two applications). If you can skip daily takeout lattes and want to invest them in skincare, I think it’s doable treat. Expensive, yes, but if I prefer to spend on something in my beauty routine, it’s serums/oils. In my experience Niki Newd Skin Velvet and Skin Butter were the most exquisite: if you want to start from somewhere, I’d pick the oil.
Let me know if you have any questions, I’ll find out! What do you think about ‘fresh skincare’?