ADDICTION by Ayako is one of my favorite Japanese brands - modern, edgy and chic. I was both stoked and horrified that they revamped one of my favorite foundations ever: ADDICTION the Skincare Foundation. As soon as I was about to finish my old bottle I ordered a new one to compare. Let's talk thoroughly about the new ADDICTION foundation and how the shade and finish compares to the old one!
ADDICTION The Skincare Foundation
This foundation is advertised as made from beauty serum, with 10 types of beauty essences (not listed on the English website) to care for the skin while giving a beautiful finish without the need for primer or powder. The finish is promised to be fresh, natural and hydrated. I'd say the coverage is buildable, but light to light-medium. Unscented. Available in 15 shades, which unfortunately cater mostly just towards light-medium Asian skin. Contains SPF25 PA++ Price 4,500¥ (+tax) for 30ml.
Using ADDICTION The Skincare Foundation
The original foundation was hands down my favorite foundation alongside with Rouge Bunny Rouge's Milk Aquarelle, and I reached for it regularly. I'd say the 30ml bottle of the original foundation lasted me a couple of years (without going bad!) as I needed such a tiny amount. The consistency of the new foundation is similar: very runny, almost watery and serum-like. As the nozzle is fairly small, I've always poured a couple of stripes of foundation on my cheeks and forehead before blending with a goat hair brush, such as Koyudo fu-pa or the Tom Ford Cream foundation brush. I think buffing motions and circular blending work excellent with The Skincare Foundation to blend the product seamlessly. I never blend my foundation with fingers, but I think it'd be possible in this case. The Skincare Foundation is slightly hydrating, but I think this will suit most skin types - expect maybe super oily ones.
Swatches and Coverage
01 Wafers (old formula) - slightly cool vanilla
001 Porcelain (new formula) - pale, white-based porcelain
I'm wearing one layer of foundation with no other makeup in the image above. The coverage is sheer to light, but buildable. It may be difficult to notice but one layer has evened out my skin tone and covered my under eye darkness a little bit.
Differences between the old and new ADDICTION the Skincare Foundation
The original foundation came in a white packaging, the updated version has a beige tint to it. One of the differences between the two are the sunscreen, shade range and how the product sits on the skin. First of all, the original has SPF30 PA+++ and the new version "only" SPF25 PA++. I don't rely on the sunscreen of my makeup, but I know it might interest some of you. Secondly is the shade range: now, I can only speak of my shade as unfortunatelly I can't recall the deeper shade range. I've chosen the lightest shade for my skin tone (NW13-NC15) and 01 Wafers was quite a good match. I'm more neutral than pink, but 01 Wafer's undertone was nicely brightening while 001 Porcelain leans more white. I haven't seen the new foundation display in person, but my personal shopper was kind enough to swatch the two lightest shades and ask from the counter which shade was closest to the old 01 Wafers. According to the ADDICTION SA 002 Porcelain Rose is the closest to 01 Wafers, but in the end I chose to go for the more neutral 001 Porcelain. If you have stronger pink undertones or perhaps dullness you want to brighten, pinker shades might work well for you. Like with most Japanese foundation, the shade range is unfortunately very limited for medium to deeper skin tones.
I was so looking forward to the new formula and less pinky/ashy shade, but unfortunately I'm not getting the same feel of joy as with the old foundation. We're going down to the nitty gritty, but I feel the new formula doesn't sit as well on the skin. The old formula looked seamless, skin-like and almost undetectable and while the new ADDICTION Skincare Foundation performs well, it's not quite the same. On close inspection I feel the new foundation can be detected on my skin, it gathers to the nooks and crannies around my nose as well as dry patches. The lasting power of the new foundation is good (+6-7h), but it doesn't stay as well in place before the formula starts to break. If you've ever felt foundation 'lifting' when touched (like with many cushion foundations), I think there's a slightly similar effect.
I do enjoy the new version of the foundation, especially the more neutral palest shade, but I was expecting the near perfection. Sadly, I feel little bit let down as the new product is not quite on par with the old. This is me being very nitty gritty, but I wish it meld better with my skin. During checkups the foundation didn't change color, get patchy or gather to all of my fine lines, but I wish I didn't have to give any thought to longevity or blending around my nose. It's by no means a bad foundation, so I will continue using the product and see if season change or different application methods will have any effect. If you can find a good shade match and love Estée Lauder Double Wear Nude or sheer to light foundations in general, you might enjoy this.
More Japanese foundation reviews: THREE Cosmetics Angelic Synthesis Foundation
What's your favorite light cover foundation? Have you tested anything from ADDICTION?