SUQQU Extra Rich Cream Foundation review

First time I tested SUQQU's complexion products was in a makeover I had in Osaka, after trying their famous gankin massage. The foundation and loose powder were very promising, but in the end I ended up purchasing only color make up. When SUQQU UK generously sent me some of their Fall 2016 items to try, I almost squalled from excitement when I saw there was a new foundation - who doesn't love a good foundation? I've put it to a proper test well over a month, and today I'd like to share my thoughts on it!

Idea behind the foundation

When I test products I try to keep an open mind and see how things work on me, not how their live up to the often exaggerated marketing claims. SUQQU describes this foundation beautifully like a perfume: with top, heart and base notes how the foundation and its level of dew evolves throughout the day. The used technologies are made of Phenyl Trimethicone, a silicone-based polymer and pearly mica pigments to keep the skin radiant and dewy, confining dullness yet sustaining dimension on the face. I'm more happy to say the Extra Rich Cream Foundation lives up to its claims. The foundation is 30g and retails for £65.00/¥10,800 (with tax).


The SUQQU Extra Rich Cream Foundation comes in an elegant black cardboard box, on a little stand. The jar is heavy frosted glass with a golden metallic lid and Extra Cream Foundation printed on the side in golden letters. Inside there's a double lid to keep out the product from smearing around. It keeps the product in the jar, but often there's some foundation on the edges, which can result in messy fingers. 

I say it right now I'm not a fan of jar packaging at all. Not in make up, not in skincare. I find them unhygienic and there's a higher risk of contamination or the product going bad when exposed to air. Edit: The Extra Rich Cream Foundation does comes with a small black spatula, which is hidden in the bottom of the cardboard box. Thanks to Ann pointing this out! I've used my own as no earthly power gets me to stick my finger in a foundation jar.

FInish and wear

Like the name suggests, the foundation texture is creamy, but doesn't feel heavy on the skin - only moisturising, almost like a serum. I've been on Accutane and my skin is dry like a desert with textural issues, as I'm afraid to use exfoliators while on heavy duty acne medication. The foundation smoothly glides over everything, even on my bad skin days it won't cling on my dry patches or emphasise my pores or textural issues. If I'm suffering from redness I can build up the foundation and my skin looks evened out without leaving a heavy or cakey finish. 

I use the spatula to tap a few foundations dots on my face and then blend and buff with a natural goat hair brush. I won't say it's completely undetectable on the skin like some very sheer and liquid foundations are, but the look is very natural with a healthy amount of glow. The foundation stays looking "healthy dewy" during the day without turning into an oil slick -look or separating after +8-10 hours of wear. 

And whoa, how beautifully it does wear while lasting so long! I could build up the coverage to cover my acne scaring, but I prefer to pinpoint conceal. Do you know how some dewy foundations start separating towards evening OR your skin "eats up" the foundation? Well, neither of these have happened to me with SUQQU. I have a habit to lean on my jaw sometimes and that's where my foundation usually disappears, but SUQQU Extra Rich Cream Foundation stays strong. It evens out my skin beautifully and my acne scaring and redness is less prominent, although not completely masked. 

Shade range

There are a total of 7 shades available, but I'd say they're all on the light-medium side, as SUQQU is a brand catered mainly towards Japanese audience. The undertones of the shades are ochre (10X series), pink ochre (20X series) and beige ochre (00X series) with 2-3 variations of lightness. Here is a map of the color system, which is quite easy to navigate even if you don't read Japanese. If you can, go test your shade in-store and request a sample. On me this foundation doesn't oxidise during the day, but I've noticed if I pick up some old product from the cap the foundation is slightly darker. In the end, not changing color on my skin during the day is what matters.

comparison swatches

The sample shade I received was 102 Natural Ochre, which is my perfect summer tan shade for light warm/neutral skin tone. I'd say it's around MAC NC20? In Winter I definitely need to opt for a lighter shade, as you can see from my usual matches. I never purchase a different shade of foundation for different seasons, I just try to stay out of the sunshine and 'make it work', but this time I think I'll might make an exception and buy 101. That's how much I love this foundation.


Water (Aqua), Titanium Dioxide, Mineral Oil, Cyclopentasiloxane, Talc, Dipropylene Glycol, Ethylhexyl Methoxycinnamate, Maltitol, Phenyl Trimethicone, Sorbitan Isostearate, Petrolatum, Tribehenin, Synthetic Fluorphlogopite, Polymethylsilsesquioxane, Aluminum Hydroxide, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Lecithin, Hydrated Silica, Dimethicone, Mica, Polypropylsilsesquioxane, Trifluoropropyldimethyl/Trimethylsiloxysilicate, Butylene Glycol, Methicone, Alcohol, Tin Oxide, Hydrogenated Polyisobutene, BHT, Hydrolyzed Coix Lacryma-Jobi Ma-yuen Seed Extract, Camellia Japonica Seed Extract, Laminaria Japonica Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Saccharomyces Lysate Extract, Lactobacillus/Soymilk Ferment Filtrate, Prunus Yedoensis Leaf Extract, Angelica Keiskei Leaf/Stem Extract, Pyrus Malus (Apple) Fruit Extract, Angelica Acutiloba Root Extract, Olea Europaea (Olive) Leaf Extract, Phellodendron Amurense Bark Extract, Citrus Junos Peel Extract, Tocopherol, Hibiscus Esculentus Fruit Extract, Alpinia Speciosa Leaf Extract, Phenoxyethanol, Chlorphenesin, Sodium Dehydroacetate, Methylparaben, Ethylparaben, May Contain(+/-) : Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Zinc Oxide (CI 77947)

Notable 12 natural extracts the foundation features: Cork Tree Bark Extract, Olive Leaf Extract, Cherry Tree Leaf Extract, Coix Seed Extract, Camellia Seed Extract, Angelica Extract, Phyto Hyaluronic Acid, Yuzu Extract, Apple Extract, Japanese Kelp Extract, Shell Ginger Leaf Extract, Angelica Keiskei Extract. If you're sensitive to mineral oil or talc (which I don't have a problem with at all), you might want to patch test the foundation first. The foundation has SPF 30 PA++, which shouldn't be your only sunscreen but gives a decent amount of extra protection. Thanks to Bellyhead for sharing the ingredient list! 


My final verdict is this foundation is something phenomenal. I've never tried anything so moisturising with a natural, healthy glow finish that would last this long during the day without oxidising, separating or fading. I believe SUQQU Extra Rich Cream Foundation works great on dry to normal skin types, but from my personal experience the lasting power is so good I would give it a try even if you're combination. A bit early to say, but I think I've found my Holy Grail foundation (or at least top 3).

SUQQU EXtra Rich Cream Foundation has already been released in Japan, launching in UK 22nd of September (testers/samples already available).

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This post contains products that were generously provided for consideration. Regardless, my opinions are my own honest and unbiased views. The links are for your convenience and do not contain ads.