Inika Long Lash Mascara Review

Who is picky when it comes to mascaras? I can honestly admit I am! The perfect brush, appropriate wetness/dryness, blackest black, no smudging, easy to apply, no flaking during the day and curl hold – of course. Those are some of the criteria what I look for in a mascara. When I was kindly offered an eco mascara to try, I honestly decided I would judge this just like any other makeup product. It should be as good as any of my “regular” ones - otherwise I simply wouldn’t reach for it. Today I’m taking a look by eco brand Inika’s Long Lash Mascara*, let’s see how it performed!

 Inika Organic Long Lash Mascara | Laura Loukola Beauty Blog

Inika Long Lash Mascara

Inika is an Australian owned, very clean makeup brand with both mineral loose powder and pressed/liquid makeup. The brand is 100% certified cruelty free, registered with the UK Vegan Society ie. has no animal-derived ingredients. Read more about their certifications here. The Long Lash Vegan Mascara promises to use 100% plant-derived and natural ingredients to boost length, volume and lash length. Also available in brown. £23 / €29.9. Available for example on and House of Organic (Finland).

 Inika Organic Long Lash Mascara | Laura Loukola Beauty Blog

Wearing the Mascara

 Inika Organic Long Lash Mascara | Laura Loukola Beauty Blog

Curled lashes (with my current favorite Tweezerman curlers*!)

 Inika Organic Long Lash Mascara | Laura Loukola Beauty Blog

Curled lashes and 1 coat of Inika Long Lash Mascara (no touching up)

Using Inika Long Lash Mascara

There are two things I noticed when first starting to use this mascara: the wand is very slim – the kind of wand I personally prefer and the formula feels very wet. I either like a slim curved wand (like Heroine Make Volume and Curl) or a long brush (MAC Extended Play Gigablack). Inika’s wand has a slight cone shape with a slightly slimmer tip. This makes mascara application near inner and outer corner very easy, for my eye shape at least.

The wetness might divide opinions about this mascara. I often like a mascara when it’s slightly dried up, as it makes building volume much easier. Also, there’s less chance of the mascara smudging if I happen to blink accidentally. I keep a biodegradable Q-tip at hand when I apply the mascara to my lower lashes, but otherwise there is no problem (for the pictures I didn’t clean up at all). I liked Inika Long Lash Mascara at my first try, but after a couple of weeks I’m liking it a lot. I especially enjoy how black this makes my lashes with only one easy coat.

I don’t find the mascara flaking or smudging during a long day, but as it’s non-waterproof and not a tubing formula you should check yourself if you happen to shed a tear. In this case the mascara might bleed. But being non-WP/tubing makes the mascara very easy to remove, you need no hot water or rubbing – nice especially for sensitive eyes.

 Inika Organic Long Lash Mascara | Laura Loukola Beauty Blog

Final Thoughts

For my personal preference, I’d love more va-va-voom volume, but this mascara is still very nice for daily wear. Similarly to MAC or Heroine Make I mentioned above: curl, length and definition is what I need most days. Inika performs very nicely, giving lots of color and separation with one coat. I wouldn’t guess it’s not a conventional mascara. The price is a bit steep for what I like to pay for a mascara, but if there’s a sale I will certainly grab a new one.

*This product was kindly offered for review.
All opinions and observations are honest & my own.

SUQQU Nude Wear Liquid Foundation Review + MOTD

Today in my Japanese foundation review series I have the new-ish SUQQU Nude Wear Liquid, which I would describe as a light-weight and moisturizing serum foundation. I was quite excited for this launch as anything dewy, skin-like and light is right up my alley! You’ll find more Japanese makeup reviews by clicking the link or the tag cloud on the right.

 SUQQU Nude Wear Liquid | Flatlay | Laura Loukola Beauty Blog

SUQQU Nude Wear Liquid

This serum texture foundation is meant to be extremely light and comfortable, creating a natural dewy finish. Has an SPF19. Available in 7 shades (light-medium to medium skin tones). Packaged in a heavy frosted glass bottle with a pipette dropper. 30ml retails for £46 / $60.77.

 SUQQU Nude Wear Liquid | Laura Loukola beauty Blog

APplying SUQQU Nude Wear Liquid

This foundation is very liquid, I imagine it has a mix of oil with the pigments as they seem to separate ever so slightly. I usually give the bottle a good shake just in case, but I haven’t had any problems if I forgot to do so. The coverage is sheer to light, not very buildable. While using this foundation you may need pinpoint concealing for any blemishes and under eye darkness.

The easiest application method for me has been dropping the foundation straight on my cheeks and forehead (you know, the “Instagram method”), then blend with a dense goat hair brush. I feel a paddle brush could be optimal for such a lightweight formula, but at this moment I don’t have the perfect brush at hand. If I’ve used a greasy SPF underneath I find the foundation moves a little bit and wants to settle into my fine lines; in this case I blot my SPF or use a Beauty Blender to press in the foundation after the brush step.

 SUQQU Nude Wear Liquid | Laura Loukola beauty Blog

SUQQU Nude Wear Liquid Wear

The finish of this foundation is very natural, light and silky. I haven’t noticed any color change or oxidization while wearing it. The look is luminous but non-greasy or tacky, I think normal to combo skins can wear this foundation without feeling “too dewy” as the day progress if you use a powder to set critical areas. For my dry skin I don’t feel the need to set the foundation as I don’t get an oily T-zone, but for added glow and easier powder blush application I like to gently swipe my face with a finishing powder by Hourglass. I don’t find the foundation transferring, which is sometimes an issue with oilier/dewier formulations.

I’ve noticed that some foundations break on me during the day. While some people might struggle with an oily T-zone, my dry skin wants to “eat up” the moisture out of a foundation, leaving it a patchy mess or gathers to the crevices of my nose. Luckily I haven’t find this an issue with SUQQU! SUQQU Nude Wear Liquid gets a bit more dewy during the day, but wears otherwise beautifully +8 hours. No significant problems.


 SUQQU Nude Wear Liquid Swatches | Laura Loukola beauty Blog
 SUQQU Nude Wear Liquid Swatches | Laura Loukola beauty Blog

I chose 101 as my shade online, usually the lightest shade of Japanese foundations are a good match for my NC15/NW13 skin. The Nude Wear Liquid in 101 pulls very yellow, but I can pretty much get away with it once I blend the product. Not a huge fan of the very yellow undertone, but at least it’s not grey or “zombie”-like on me. If you are fair with strong cool undertones this shade might look strange on you. You might give a try to 20X shades, but to me they looked darker. Every English shade description has the word ‘Ocher’, which puzzles me, so if you order online perhaps email or ring the counter for a good match?

Complete list of the concealers in second swatch:

NARS Radiant Creamy Concealer in Chantilly
NARS Radiant Creamy Concealer in Vanilla
SUQQU Nude Wear Liquid in 101
THREE Angelic Synthesis Foundation Serum in 100
ADDICTION Skincare Foundation in Porcelain 001
Rouge Bunny Rouge Milk Aquarelle Foundation in Coconut Milk Parfait
Estée Lauder Double Wear Nude in 1N2

 SUQQU Nude Wear Liquid MOTD | Laura Loukola beauty Blog


SUQQU Nude Wear Liquid Foundation 101
NARS Radiant Creamy Concealer in Chantilly
NARS Soft Matte Concealer in Vanilla
Bobbi Brown Corrector in Extra Light Bisque
MAC Prep+Rime Loose Powder*

MAC Extended Play Gigablack Mascara
Viseart Structure eyebrow palette
SUQQU Eyebrow Gel in Khaki
SUQQU Eyeliner Liquid Pen Duo 01* (discontinued)
SUQQU Blend Color Eyeshadow Ex-36 Fuyusumire (discontinued)
Rouge Bunny Rouge Long-Lasting Duo Cream Eye Shadow 097 Birdwing Beauteous*

Rouge Bunny Rouge Blush Wand 017 Vermeer*
SUQQU Pure Color Blush 06 Harusumire
SUQQU Illuminating Highlight Stick 101 (LE)
THREE Shimmering Lip Jam 15 Dreamers Awaken

 SUQQU Nude Wear Liquid | Laura Loukola beauty Blog

Overall thoughts

SUQQU Nude Wear Liquid is a very lovely light foundation, especially for dry to normal skins. If you lean more combo you might get away by applying a mattifying primer, setting the foundation or just skip applying on the T-zone. If you have significant fine lines you may want to really press in the foundation and set with a powder. What annoys me is the very limited and strange shade range, which is very hard to figure out online and doesn’t cater to POC. If you find a matching shade and enjoy more “no makeup” makeup look with natural, sheer foundation I’m sure you’d love SUQQU.

Have you tried SUQQU Foundations? I’m kinda tempted by the newest Extra Rich Glow Cream Foundation, but I’d like to get a sample before paying the high price.


I apologize for the lack of content, but if you happened to see my IG updates, my fur baby Kiko passed away last week. She often made an appearance on the blog, sniffing and checking beauty products or just laying on the top of my flatlays.. I miss her tremendously, but trying to focus on the good memories now. xx

*Products marked with an asterisk were kindly offered for consideration.

My Favorite Red Lip Products

Who doesn't love a red lip? Just like with hair styles or fashion, I think there is a perfect shade of red for everybody. I will talk about self-confidence and wearing red lipstick in another post. Today I just want to post an ode to color red and share my favorite red lip products with swatches. I kept the reviews or descriptions short and sweet, I hope you enjoy this type of post!

 Red Lipstick Favorites | Laura Loukola Beauty Blog

Oh Yeahh! Lip Balm in Red*

Cute balm with a slip to it. Gives a nice fresh tint to the lips, but doesn't stain them.

Charlotte Tilbury Lip Cheat Lip Liner in Kiss 'N' Tell

Cool, blue-based red. Glides easily without dragging the lips and has a good color pay-off. I like to wear this under very opaque lipsticks (Charlotte Tilbury, SUQQU).

Charlotte Tilbury Matte Revolution Lipstick in Tell Laura

Gorgeous bright read that leans coral. Perfect "look at me" type of red, matte yet comfortable to wear. I recommend using a lip liner or blot the color as you'll notice if this lipstick moves and you don't want it stuck on your teeth.

Tata Harper Volumizing Cheek & Lip Tint in Very Naughty

Newest addition to my reds and I'm already in love. Bright yet not too in-your-face type of red, has fairly neutral undertones and works perfectly on the cheeks as well.

Lancome Matte Shaker in Kiss Me Chérie

Very cool, almost pink red. Wears long and leaves a vibrant stain on the lips. Perfect for the Korean gradient lip look or dates when you plan to kiss.

Rouge Bunny Rouge Sheer Lipstick in 088 Relish of Heaven

The perfect balmy, sheer yet buildable cool pinky red. My go-to lipstick last year and still one of my favorite formulas.

SUQQU Extra Glow Lipstick 07*

What I call a perfect classic red. This glossy formula doesn't have the best wear-time and needs touching up during the day, but feels nicely balmy and moisturizing on the lips. Great pigmentation.

ADDICTION Lipstick Pure in 001 Tokyo Story

Bright fire engine red with cool undertones, makes your teeth look nicely white

ADDICTION Lipstick in Last Scene (discontinued)

Stain-like muted red, one of my favorite shades of all time. (Last Scene is available in the Sheer formula nowadays, but I haven't tested it.) Similar consistency to Bobbi Brown Crushed lipstick.

Bobbi Brown Crushed Lipstick in Ruby

Muted, stain-like browny red, like lips after a glass of red wine but many times prettier. Matte and leaves a tint on the lips. 

THREE Shimering Lip Jam 08 Red Shoe Twist

My perfect blue based red lip gloss that's not gloopy or overly sticky. For me it is opaque enough to be worn alone.

 Red Lipstick Favorites | Laura Loukola Beauty Blog

You know what I’m gonna ask.. what’s your favorite red lip product?

* Products marked with an asterisk(*) were kindly gifted for consideration.
My thoughts are honest and my own.