During my No Buy, I've gathered tried and true tips how to keep motivated and reduce beauty shopping. I know this might be silly timing: everyone's busy with Holiday shopping and the New Years should be better for "a fresh start".. But in the end I chose to post this now. The Holiday gift market is saturated with stuff from beauty coffrets to stocking stuffers that nobody actually needs after 2 months. I'm sure some of of you are planing to try out a No Buy, have a savings goal for 2018 or just want to cut down your consumerism in general. Let this post to be an inspiration!
Remember we're all individuals and perhaps not every tip is going to resonate with you. I think most of all beauty junkies should give a second though to our consuming habits. This doesn't mean you can't enjoy makeup or skincare any more - on the contrary! Now is your chance to show some love to things you already own. For me personally, a no buy taught me so much gratitude and I can be more savvy consumer in the future. The key is to cherry pick what works with your life, get inspired and above all - try it!
HOW TO Reduce SHopping and Make a No Buy Successful:
- Make a promise to a close person you're not going to be buying X for Y months. You'll more likely keep a promise when you make it someone else rather than keep it to yourself. You can also make your promise public with work colleagues, on Twitter, etc.
- ..or have a physical goal you're saving up for - a vacation abroad for example. Put the "beauty spending money" towards something you've been wanting or needing for a long period of time.
- Keep a track how much you've saved money. Either mark down the cost of each product you didn't purchase or put the same amount of money to the side.
- Reward yourself after no buy. Instead of shopping consider dining out with a loved one, staycation, booking a facial/massage, going to movies, or something else non-material.
- Alternatively allow yourself a small treat from time to time: get a fancy coffee or grocery item you wouldn't usually dare to buy, flowers, something nice for your pet etc. You can afford it when you are not spending on the latest palettes!
- Alternatively, every time you're about to purchase something think what else could you buy with the same money. How much groceries would you get for the price of a luxury foundation? How many blushes equal a pair of good shoes? Get some perspective in your shopping by comparing the prices.
- Unsubscribe from all brand and online shop newsletters, Instagram accounts, Facebook pages etc. For the time being it's better when you know nothing about flash sales or novelties. Remember, you are not missing on anything. Sales and deals come and go. You can always subscribe back once you've hit your goal. By then, you most likely won't even want to.
- Skip watching videos or reading blog posts that have ad content. Even if they have honest reviews or information, the point is to promote and sell you something.
- Have a motivational quote for those moments when you really, really want something. Write it in your journal or perhaps print it if you need to. I depict the Soviet anti-alcohol propaganda poster with the word "Нет!" ("No!": picture here) in my mind and then quickly think about something else.
- Shop your stash and rotate the items you already own - even if you don't feel like it. Do some "Mari Kondo" to your stuff and sell, donate or recycle things that are expired or don't bring you joy. If you haven't used something for 6 months or more you most likely won't be using or missing it later. When your stash is organized and clean it's easier to make great discoveries. Appreciating your collection makes it easier to resist novelties.
- Count how many eyeshadow palettes, blushes, lipsticks etc. you own. Is it realistic you can give them all love? Have you considered the expiry dates of these items?
- Celebrate hitting a pan or going through a skincare item.
- Give up purchasing backups. If you have any hoarding tendencies, only buy a new product once you actually have ran out of it. There's nothing wrong with being smart about money: if your shop is having an annual sale and you're low on your favorite cream of course you can pick it up. But only one (1). Once you've purchased multiple products you'll most likely forget their existence before they expire.
- Watch anti-haul videos or read blog posts: they're both entertaining and have food for thought
- Last but not least, how to deal with the FOMO? Repeat to yourself: these novelty items come and go. You don't benefit from following the hype - the hype is just created so someone else can willingly take your money. Chill. Take a cup of tea, take a deep breath, look at all the stuff you already have from the past seasons and chill out. You're not missing anything. You can still follow the trends but not purchase every other item.
- Finally, put some thought into it when you decide to get something. Do some research, for example what are you truly paying for (manufacturing, ingredients, marketing, brand name, distributor and retailer's cut etc) and are you OK with that. Consider supporting a small business, retailers or manufacturers who are honest and transparent. Purchase from them directly.