Lately I've been so intrigued by green beauty, I can't help it. I was kindly invited by Naturelle.fi shop to the launch of new product by NUORI cosmetics where I had an amazing chance to meet Jasmi, the founder of NUORI cosmetics, and have a quick chat with her. Jasmi is born in Finland, but lived more than a decade in Denmark where she got the idea for fresh cosmetics brand and founded NUORI (Finnish for 'young'). I talking to her was such a pleasure as she is so passionate, open, knowledgeable and overall lovely person. Today I have NUORI's newest launch, the Vital Unifier all-in-one face mist for review, enjoy!
NUORI brand background
NUORI certainly has an interesting history: as Jasmi used to be L'oreal's marketing manager. In 2010 EU started a law in cosmetic labelling, requiring a best before date for cosmetics unless the manufacturer guarantees stability of 30 months. To my understanding, then you need no such label. To Jasmi growing sizes of cosmetic bottles, cheap ingredients and added stabilizers was crazy, so she founded her own brand about two years ago.
NUORI strives to product fresh cosmetics - they a "start using by" date! This means the retailers are not allowed to sell the products afterwards. I think this is the first cosmetic brand doing such labelling. After opening, the customer has a good 3 months (minimum) to use up their product. According to Jasmi, their product formulas have proven to be more than long-lasting (in their lab), but she still wants to provide as fresh products as possible - making a new patch in every 10 to 12 weeks. The NUORI skincare is all made in their lab one hour from Copenhagen, where they even have own spring for water. Although NUORI translates as 'young' in Finnish, the name comes from added efficacy and purity, which is depicted in the yellow-white packaging.
Vital Unifier face mist
This product is designed to be toner, essence and mist all-in-one. According to NUORI's website you can use the Vital Unifier as your last step in cleansing routine, enhance the efficacy of serums/oils/next skincare steps, hydrating mist and as a makeup refreshing spray. Vital Unifier comes in a 100ml opaque spray bottle, costing 42€/ ~$48.90. A steep price for a mist, but not for high end toner or essence.
I probably haven't mentioned but I used to study Graphic Design focused on print media, layout and package design before moving to digital media. Every time there's innovative packaging with beautiful typography I feel like jumping with excitement. Sure any fancy foiled letters and colors are cool, but I honestly prefer Scandinavian chic, efficient and well-thought out style. You open the package either from its side or traditionally from the top. If you place several packages together, they form a nice aligned line. The yellow stands for the "efficacy" and white for "purity".
The mist itself comes in an opaque white plastic bottle with very minimal writing. I often mistake the bottle for glass as it feels luxuriously substantial and the cap is very secure. There's some weight to the bottle, but I would still feel comfortable carrying the mist around in my purse if needed.
Using the NUORI Vital Unifier
To be completely honest, I'm not a big fan of face mists in general: I much prefer using my hands to tap any essence on my face or using MUJI peelable cotton pads for a toner. Still, I feel like Vital Unifier has won me over. I use it AM or PM after cleansing to gently mist my face, sometimes after exfoliating toner. There's instant feel of light hydration, which I like to seal in with a serum or a facial oil. I think this mist would be suitable for all skin types as there is no feeling tackiness or residue on the skin.
The mister itself is very good, a fine cloud that's slightly wet - just slightly, I haven't experienced any droplets on my face while using it. The mist feels refreshing and comfortable on the skin. I find Josh Rosebrook's face mister even finer, but I end up spraying it a lot more to get the same notable feel on my skin.
I don't think a mist can move traces of makeup unless you spray it on a cotton pad. I feel this would be wasting the VItal Unifier, so I use the mist as a hydrating essence instead of a "traditional" pH balancing/makeup removing toner. If you fancy reading more about my current cleansing and skincare routine, please check out this article. I haven't seen any major differences in my makeup if I've misted during the day, but the feel on my skin has been cooling and refreshing. I usually need only 2 pumps instead of the recommended 3-4.
Water/Aqua, Aloe Vera/Aloe Barbadensis Leaf Juice, 1.3 Propanediol (plant origin), Pentylene Glycol (plant origin), Apple/Pyrus Malus Fruit Water, Gluconolactone, Maltodextrin, Polyglyceryl-4 Caprate, Sodium Gluconate, Chamomile/Chamomilla Recutita Flower Extract, White Tea/Camellia Sinensis Leaf Extract, Hyaluronic Acid/Sodium Hyaluronate, Licorice Root Extract/Dipotassium Glycyrrhizate, Orange/Citrus Aurantium Dulcis Peel Oil Expressed, Lemon/Citrus Limon Peel Oil, Linalyl Acetate*, Citral*, Geraniol*, Linalool*, Limonene*, Fragrance/Parfum* *From 100% natural essential oils
The Vital Unifier is in water and aloe base, enhanced with apple fruit water, hydrating hyaluronic acid and antioxidants such as chamomile, licorice root extract and white tea. These antioxidants are to protect the skin from oxidative stress and promote a plump skin. Pentylene Glycol is another moisturizer, the rest of the ingredients are safe viscosity controllers or emulsifiers. What rises concerns in me are the essential oils and fragrance listed at the bottom of the list. Personally I don't find the mist irritating nor very fragrant, but if you're sensitive to essential oils derived from citrus for example, I'd might skip this.
I'm excited to try more from NUORI, I'm sort of obsessed with the brand. I could see the founder Jasmi is truly passionate and knowledgeable about skincare. The whole concept, package design, typography and innovation gets my head spinning as well.
If you love face mist, I think NUORI's Vital Unifier is a good one to pick up. I don't find mists a necessity, but if you enjoy spritzing your face during the day the Vital Unifier is cleanly formulated, pleasure to use and above all - freshly made. I would use it to spray my face, neck and décolleté as an essence or a hydrating toner as it is perfect for layering - especially with a facial oil or an oil-based serum. I have dry skin and enjoy using any hydrating product and seal it in with an oil or a balm for extra supple, plump skin.
I like the Vital Unifier's all-in-one idea, but I don't think this mist can change the look of your makeup during the day, only refresh how your skin feels. The ingredients list is quite short and sweet - this mist isn't going to fight your wrinkles, acne or pigmentation, but to give you a nice experience during the day with a hydration boost. I think all skin types can enjoy this mist, except very sensitive ones due to the fragrance/essential oils. Do you absolutely need it (or any face mist)? Perhaps not, but you'll certainly enjoy it.
Check out NUORI's store page for their retailers (there's quite many), in Finland you can check 'em out at Naturelle in Bulevardi, Helsinki. Thank you to NUORI and the awesome staff at Naturelle for giving me this bottle for try and review!
This product was generously provided for consideration. Regardless, my opinions are my own honest and unbiased views. The links are for your convenience and do not contain ads.