In my mind, I had the grand idea of celebrating the New Year and "unboxing" the Beautylish Lucky Bag for 2017 with you, but it took a good while I got my paws into this box. You can't believe how many times a day I refreshed the tracking info and eagerly waited for the parcel to arrive. Instead of patiently opening each item while photographing, I sat on our corridor floor in my winter coat and ripped the wrapping like a kid on a Christmas morning.
Today I'm showing you contents of my lucky bag, my first impressions of the products and calculating was the deal economical after all - especially when ordering internationally. I'll also share some of my memories of Japanese lucky bag tradition!
Japanese fukubukuro tradition
On January 1st Japan has it's biggest sales (about 70% off) and a variety of stores also sell lucky bags or fukubukuro (福袋 fuku=luck, bukuro=bag). Basically you pay a fraction of the items' retail value, but the contents are a mystery. The most common fukubukuro are probably clothing bags of past season's pieces with bargain prices, but nowadays almost all type of stores do fukubukuro: toys, pet supplies, designer items, hobby stores, jewelry, make up, books, Starbucks, sweet shops, even make up brushes.
The shops have a set price for one bag which you can order online or pick up at a shop, but they're often gone within minutes/hours on Jan 1st. People often come to queue early and the "sea of heads" gets a totally level - it's very very crowded in the city. Touching the bag and knowing the clothing size is often allowed, but no peeking! Sometimes brands do advertise visibly their speciality items for fukubukuro or list how many products you get, but the provided information depends on the shop. When I was shopping for cosmetics fukubukuro with my Mother at Shu Uemura we were let to choose the cleansing oil for our skin type, but the colors of make up items were a mystery. Lucky bag is a gamble in a sense you may not like the contents, but they're always a good deal economically.
Shopping for Beautylish lucky bag
I ended up ordering one partly because I was curious and partly because I wanted to do a blog post. I signed up for Beautylish mailing list and after receiving info for the early access I set an alarm on my phone. The ordering process was smooth, no agony of site crashing or slowing down. The bags were sold on 26th of December, but the shipping started on 6th of January. One regular bag cost $75 (XL sizes available only in the US). It took 12 days for the bag to arrive to Finland, which is ridiculous while a) you're eager to know what you're getting b) the International shipping was $20 when usually the shipping is free for orders over $50. Let's see the items!
RMS Beauty Buriti Bronzer
Why so sweaty looking? I guess the reason is one of the main ingredients, coconut oil, which melts in warm temperature. I almost never use bronzer but this could be very pretty in the summer or as an easy eyeshadow. I hope the slippy texture stays on my lids. I'm happy to get to try RMS and something other than their famous Living Luminizer.
Wayne Goss The Brow Set
Yasss! As soon as I saw a cylinder package I mentally jumped out of joy. WG brushes are excellent quality and I was in the need of more eyebrow brushes. I've been eyeing this set since it launched, so I'm very happy I got it!
Jeffree Star Velour Liquid Lipstick Androgyny
Meh. I'm not a fan of the brand ambassador nor liquid lipsticks. I've heard Androgyny is one of the most popular shades, maybe I have good luck reselling this.
Clean Apothecary Brush Shampoo (Rose)
Brush shampoos/soaps shouldn't be scented and I'm not a fan of artificial rose scent either. However, I'm excited to try it. A shampoo designed for brushes could condition the hairs wonderfully and dry soap doesn't smell much like anything to me. Nice!
It Cosmetics Superhero Mascara
I never have enough backup mascaras in my stash. I don't know much about this particular one, but I'm curious to try it. Mascara is such a personal product, you never know do you like something before testing out.
Natasha Denona Eyeshadow Palette 5 (Palette 2)
Ohmygosh! Please don't be the green palette, please be the purple palette.. and it was! Again, I jumped out of excitement. I've never tried Natasha Denona make up, but to my understanding they're worth the hype. The shadows feel buttery soft and swatch intensely. I can't wait to get them on my face! Like my friend said on IG, "Those are your kind of colors". Another winner!
Bag $75 + shipping $20 + customs fee $19 = total cost $114
$28 RMS Beauty: Buriti Bronzer
$18 Jeffree Star: Velour Liquid Lipstick in Androgyny
$55 Wayne Goss: The Brow Set
$15 Clean Apothecary: Brush Shampoo (rose)
$24 It Cosmetics: Superhero Mascara
$55 Natasha Denona: Eyeshadow Palette 5 (Palette 2)
Total value $195
Savings $81 (~85,4€ / £73.8)
I'm very happy I ended up purchasing the lucky bag 2017. The original Japanese fukubukuro might be a better deal, but I still saved money and got the items I had my eye on. Despite being lucky I think I won't be repurchasing in 2018 as I've seen some items rotating each year.
Were you tempted to order a lucky bag? Would you've been happy with my items?